Friday, November 9, 2007

Segment on Jeff Jordan at Illinois

In case you missed it, the piece on Jeff Jordan and his Dad was nicely done and fun to watch. Great PR for the Illini basketball program and Bruce Weber. The weak part was Matt Lauer trying to make a headline or theme for the story about how much pressure Jeff Jordan must feel, since the fans expect him to play like his father. Anyone who knows anything about Jeff Jordan knows that he is projected as a guy who won't play much his freshman year, but might develop into a nice player over the next couple of seasons. If he was a carbon copy of his Dad, he would have been a five star recruit with a full ride at any major program. Lauer has very low journalism standards, but the segment was still fun to watch.

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